An Introduction to Social Media

Tuesday, January 16th @ 9:15 am - 12:15 pm, Gateshead

About this event

Social media is popular because it works, in terms of reach, engagement and, most importantly, targeting. The workshop took you through the most important aspects of social media marketing to demonstrate how to make social media work for you and why you should be using it in your role as a Gatsby Benchmark ambassador.


Gatsby Training – An Introduction to Social Media


The slides used on the day
Gatsby Training – An Introduction to Social Media

Image size guide

Listing of dimensions of social media images


We walked through the process of setting up a Facebook account and the various sections within the account – your timeline, how to post, how to share and comment.

Setting up an account can be recapped in the video to your right. If you want to review how to create a Facebook Group, you can follow this link.


Twitter seemed to be the most useful tool for you all on the day and we even set up your own hashtag: #GatsbyCareers

A guide to Twitter terminology can be found here and you can recap on how to create a Twitter account in the video to the left.


We also talked you through LinkedIn and how to create a profile as well as setting up a LinkedIn Group.

Here’s a video tutorial on creating a LinkedIn account here for your review.

Other useful links

We hope everything above is of use on your social media journey. As promised, here are some other links that will be useful when creating and scheduling your posts:

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