Get In Go Far is the government’s new advertising campaign, informing and inspiring young people to consider apprenticeships, traineeships and work experience as valid and credible routes to a rewarding career.
According to the government’s research, 70% of employers say that apprenticeships improved their products or services and the North East LEP recognises that apprenticeships are key to delivering more and better jobs and improving skills here in the North East.
We aim to reach a target of 30% of North East businesses employing an apprentice by 2017 and are investing in pre-apprenticeship training and traineeships.
We are also delivering support to North East SMEs to help them identify opportunities and create new opportunities for young people, though a partnership scheme – Generation NE.
The £4.5m scheme, which is led by a partnership of local authorities and the North East LEP, will provide dedicated support through a team of specialist business advisors, to businesses to help them offer work placements and traineeships.
Gill Southern, Co-Chair of our North East Business Support Board said: “Providing young people with work experience and skills development is essential. The local economy has great potential, but without the right workforce we won’t be able to achieve our ambitions for sustainable economic growth. SMEs are critical to providing these opportunities, and through schemes such as Generation NE we can ensure that they have the support they need to do this.”
Visit www.getingofar.gov.uk to find out more about the Get In Go Far campaign.