As National Careers Week Ambassador for the North East of England, I’ve been delighted to be able to take a proactive role in encouraging employer engagement across the region and promote the benchmarks within the Good Career Guidance Report, which identifies what ‘good’ careers guidance looks like.
Networking across the North East is key to careers guidance success and the generation of meaningful encounters. Experiences of the workplace, between employers and young people is critical in achieving the benchmarks. My role involves liaising with the national ambassador team, sharing resources and case studies to encourage and promote these meaningful experiences.
As an Enterprise Adviser for the North East Local Enterprise Partnership, I strongly support the delivery of its North East Ambition programme, which promotes skills across the region to improve the economy of the North East. Good careers guidance and the access to employment that is right for the individual, is a critical part of this drive around skills.
During National Careers Week (5-10March), I attended a series of events, actively promoting the fantastic work that is being delivered across the North East on careers guidance benchmarking and best practice working with employers.
I have been working particularly closely with Sue Taylor, the careers lead at Heaton Manor School in Newcastle upon Tyne. The school has been making great strides to achieve the benchmarks. Sue and the team have identified where the gaps are, and they are taking an innovative approach to making real connections between employers and young people.
To give the students access and exposure to a range of businesses, Heaton Manor School held a series of lunchtime talks for the duration of National Careers Week and beyond for a further week.
Attending employers include Accenture, Tarmac, Virgin Money, Digital Union, NBS, Ronald James, Baltic Training and Equiwatt, a green energy start-up company.
What an amazing opportunity for that group of Year 9’s to get first-hand information from a diverse range of employers, including small business, corporates, membership organisations and self-employed business people – all willing to talk to these students and create just the right conditions for excellent careers guidance.
This is just one example of how the North East is generating engagement between schools and employers and there is a real understanding of the benefits of developing these meaningful encounters with young people.
I am looking for more schools and business leaders across the North East that are making great strides in careers advice, generating real connections and headway in achieving the benchmarks, to use as positive case studies for our region and showcase them on a national platform.
Please communicate your successes on social media, using the hashtag #NorthEastAmbition when you tweet and tag us @northeastlep
Let’s shout about our careers guidance successes across the North East and on the national stage.
I welcome contact from schools, colleges and business leaders that would like to discuss future opportunities to network and create meaningful careers guidance opportunities.
Catherine Boland is currently HR Director at Printed.com until she moves to her new role as Business and Community Engagement Lead with Baltic Training at the end of April. Catherine is National Careers Week Ambassador for the North East of England.