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In conversation about the opportunities electrification offers the North East

In conversation with Paul Butler, Chief Executive of the North East Automotive Alliance (NEAA); and Ryan Maughan, founder and MD of AVID Technology, about the opportunities electrification offers the North East.

What is electrification, and why is this change in energy production and usage important for the North East?

Paul Butler:

“Electrification is a key part of the government’s plan to bring all greenhouse gas emissions to net zero by 2050.

“Prime Minister Boris Johnson today (18 November) announced a ban on the sale of new petrol and diesel cars and vans from 2030, and hybrid vehicles from 2035, signalling the government’s commitment to its Net Zero 2050 strategy.

“Today, the North East is leading the UK’s electrification agenda and is best placed to capitalise on the global electrification mega trend driven by regulatory compliance for CO2 reduction and the UK’s Net Zero 2050 strategy. This is thanks to Nissan’s foresight to invest in the Nissan LEAF and Battery Plant production at its Sunderland Plant back in 2010, with production starting in 2013; and innovative SMEs such as AVID Technology and Hyperdrive Innovation driving the early electrification activity.”

Ryan Maughan:

“Electrification – in simple terms – is the transition of vehicle powertrains from petrol and diesel, to powertrains that use electricity.

“It represents a huge opportunity for the North East because of the established sectors we have in automotive and energy, as well as the skills and expertise we have around the tech involved in electric vehicle powertrains.”

Paul, you are the Chief Executive of the North East Automotive Alliance (NEAA) and Ryan, you are the founder of AVID Technology, which manufactures components for electric vehicles. Is the region well placed to capitalise on electrification? Why?

Paul Butler:

“Quite simply it’s our inherent capabilities. We are home to Europe’s most successful EV, the Nissan LEAF; to Europe’s first giga battery manufacturing facility, one of three EV battery manufacturing facilities in the North East; and we have the full power electronics, motors and drives (PEMD) capability here in the region – no other region in the UK can lay claim to that. In addition, the former Regional Development Agency, ONE NorthEast, invested in charging infrastructure and this investment has continued as Sunderland is home to the UK’s first superfast charging station, which opened in April 2019. In addition, 17 of the 21 automotive R&D sites across the region are focussed on electrification.

“We’re the only region in the country with these kinds of credentials. From this solid base we must continue to develop and build our capability and drive forward the electric agenda in the UK.”

Ryan Maughan:

“As a region we have real strengths in vehicle manufacturing, and a lot of talent and expertise in areas like motor controls, electric controls etc.

“The automotive industry is undergoing a huge transition because of electrification and we need to look at how we build capacity across the sector.

“The North East is well placed to respond because we already have one of the most established manufacturing sectors around electric vehicles in the world.

“There’s work to do to make sure we make the most of the transition to electrification and the opportunities it provides, but we already have a significant head start.”

How does electrification form part of the North East LEP’s wider decarbonisation and sustainability agenda?

Paul Butler:

“Vehicle omissions are one of the biggest contributors to CO2, so the electrification of the sector would have a huge impact. We see the automotive sector being an early adopter, with other sectors like construction, manufacturing, and rail following.

“Electrification is a huge opportunity to address decarbonisation and the climate emergency.”

Ryan Maughan:

“A big part of the North East Strategic Economic Plan is focussed on advanced manufacturing, and electrification has a major role to play in that, particularly in sectors like automotive, transport and aerospace.

“The North East used to be based around heavy industry, where as now the new industries we’re growing are focussed around renewable energy, the production of machinery for renewable power, and clean transportation. The North East is a trailblazer in that way.”

What are your plans for North East electrification and what kind of timescales are we looking at?

Paul Butler:

“It’s happening now, programmes like EV North and Driving the Electric Revolution are driving the agenda for our vibrant North East electrification community. Through EV North, our members have set out their strategy and vision for our future.

“However, electrification and the technology going into future vehicles open up the market for non-automotive companies. We need to raise awareness of these opportunities and support companies to enter the market to grow our regional capability and help businesses diversify and become more resilient.”

Ryan Maughan:

“My company, AVID Technology, has been involved in vehicle electrification for the past 15 years. Electrification has reached a tipping point in that demand from the market has really grown in recent years. It’s important that, as a company, we’re in the right place to ride that wave and meet the market demand.

“Looking wider, along with Paul and the North East LEP, I’m really passionate about growing the ecosystem in the North East for the benefit of all the businesses working in relevant sectors. I want to help build the talent pool, grow the cluster, and see our region at the forefront of the sector.

“The new legislation banning the sale of new petrol, diesel and hybrid cars from 2035 and the climate change crisis have had a combined impact. Things have to change and we must address air quality and CO2 emissions. The answer is electrification.

“The legislation has actually made it easier for manufacturers to invest in electrification. Before, many weren’t willing to take the risk and only a handful were focussing on R&D. What the legislation has done is level the playing field, it has de-risked electrification for OEMs (original equipment manufacturer) and there is now a lot of investment in electric powertrain development.”

How will this help with the region’s recovery post COVID-19?

Paul Butler:

“Electrification is a huge market opportunity for the North East. Forecasts just for the PEMD market suggest growth of around £5bn by 2025, largely driven by the automotive sector, but expanding to more than £80bn by 2050 as electrification becomes commonplace in other sectors.

“We do need to consider the impact of our exit from the EU, particularly around rules of origin which drives requirements for UK content. There is, however, a lot strategic focus across the UK on supply chain development from UK Government, the Automotive Council, SMMT, the North East LEP, the NEAA and others.”

Ryan Maughan:

“We need to build a robust regional economy that’s based on creating things – high value-added products that have a long-term sustainable future.

“We need to be encouraging school children to have an interest in STEM subjects and bringing the right inward investments into the region. We also need to create the right environment for start-ups, and do all of this with a long-term view.

“We have to work to the coherent, long-term vision set out in the North East Strategic Economic Plan and help transform the region to high value-added, high tech jobs in engineering and design, low carbon technologies, renewable energy and electrification.”

How can people get involved and find out more?

Paul Butler:

“If anyone would like a conversation about the electrification agenda, please contact the team at the North East Automotive Alliance (NEAA). We really want to support companies to enter the market and contribute to its growth in the North East, and we have support programmes funded through ERDF to support SMEs on this too.”

Home / Paul Butler

In conversation with Paul Butler, CEO of the North East Automotive Alliance and newly appointed Business Growth Board member at the North East LEP

Paul Butler, CEO of the North East Automotive Alliance, explains how the Business Growth Board at the North East Local Enterprise Partnership – of which he is a member – is backing business to support more and better jobs.

Strong leadership is critical right now. What role will you be playing as a newly appointed Business Growth Board member?

The Business Growth Board has a key role to play in helping support the North East region, and the companies within it, to ensure we’re in a strong position when we come out the other side of the Covid-19 pandemic.

There is a lot of work we need to do, but I believe we have a strong board and we are focused on providing the right support at the right time to speed up recovery.

In my role as CEO of the North East Automotive Alliance, I represent over 270 companies across the automotive sector and associated supply chains. Prior to that I worked in the Chemical and Pharmaceutical sectors with NEPIC and during that time supported the delivery of the regional UKTI services so I have a broad knowledge of the North East business base – particularly across the key manufacturing sectors. I am also a cluster management expert and have knowledge of the business support frameworks deployed in other countries, especially across Europe.

I bring all that experience to my role on the Business Growth Board so I can help the North East LEP bring together the right business support that’s required at this very challenging time.

From my very first meetings with the Business Growth Board I’ve been very impressed with its response. There is a real drive and desire to get the right framework to support businesses. In the longer-term, it’s about continuing that so we can deliver the North East Strategic Economic Plan, the Local Industrial Strategy, and really drive the region forward.

What are the biggest challenges facing the North East manufacturing sector right now?

Given my role I have a bias towards the automotive sector but the challenges we face are common with other manufacturing sectors.

The coronavirus pandemic is a global crisis and as a global sector the impact has been felt hard by automotive companies and their associated supply chains. We are driven by demand so as countries entered strict lockdown measures the markets effectively closed. Thankfully, we have seen dealerships starting to open from the 1st June in the UK and other important markets are also opening, this is an important first step in the recovery for the sector.

As we come out of lockdown and begin the recovery the biggest challenge faced by the sector is managing the recovery – reacting to a very turbulent market and providing safe working environments for our excellent workforce as they return to work. As a cluster we have been doing a lot of work to share best practice around restart planning which has been shared with networks here in the North East, and across the UK.

We will continue to see a technological revolution as we see the introduction of new technologies linked to the global carbon emissions and climate change challenges; and the UK Government’s NetZero 2050 target and subsequent announcement that it was set to ban petrol and diesel cars by 2035. This had an immediate impact on the market and accelerated the move towards electrification.

I also believe the Covid-19 pandemic will hasten the move towards connected and autonomous mobility (CAM) to provide safe transportation for vulnerable people and zero touch logistics.

The region has strengths in both electrification and CAM which I am sure we can capitalise on for the betterment of the region.

Forecasting demand must be hard for the manufacturing industry during the pandemic. What words of advice can you share?

Demand is extremely difficult to forecast and that is a key challenge for manufacturing businesses.

Government support for the industry has been excellent, its Coronavirus Job Retention Scheme has definitely saved a huge number of jobs. But as we begin to return to work, demand is difficult to predict. It’s important we work with government to make sure the Coronavirus Job Retention Scheme, or an equivalent, is put in place that allows more flexibility. We don’t want to be in a position where we bring people out of furlough to find demand is not as expected and we need to take them out the business again.

We need more flexibility to bring back the employees we need at the right time. It’s going to be a very turbulent period. If we see a second spike across Europe and the UK, markets could go into lockdown again.

I’m not from the North East originally but I’ve lived here for 19 years. The manufacturing base in the North East has a very adaptable workforce; one of our key strengths is our people. I have no doubt that the workforce and companies based in the region will be able to adapt quickly to any flux in demand. Our agility is our strength.

How can manufacturers get employees back on site safely as we see a return to the workplace?

There is lots of guidance available that companies need to follow. Government has released up-to-date guidance for a range of different workplaces.

We’ve been taking into account guidance from across the country and abroad, and disseminating strategies through a global network so companies have access to best practice on restart planning. We’ve taken the best ideas from around the world and looked at how we can implement them here in the North East.

I’m a member of a European cluster network and having reviewed what others have done, the North East is right up there with the best. And I think that’s been due to our willingness to share knowledge and experience with others.

All our businesses have been looking to ensure workers return to a safe working environment. We’re really going over and above in the North East.

A key part of our success is communication with employees; companies are constantly engaging with their workforce. Businesses are communicating all the measures they are introducing to keep people safe, for example, conducting risk assessments, adopting PPE, introducing COVID-19 champions to help implement changes, and amending working practices to mitigate risk by adding protective screens and having staff members face the same direction at work. Businesses are taking every measure they can.

Other measures include temperature testing on arrival at work, increased cleaning regimes, and one way systems to avoid cross over points in the workplace. Induction days have been introduced to take employees around sites so they can see the changes and return to work knowing every precaution has been taken to keep them safe.

In fact, since going back to work, many people have said they feel safer at work that other environments outside the home.

The North East Automotive Alliance is a partner of Supply Chain North East. What advice and support can this give business owners as they navigate this turbulence

Many businesses are predicting it’s going to take 12 months to two years to recover from the coronavirus pandemic and get back to normal market conditions. As it’s going to be a long recovery period it’s important, we engage and support as many SMEs across the North East.

Supply Chain North East is a key programme for the region and the North East Automotive Alliance is one of four partners involved in the programme alongside RTC North, Generator and NEPIC.

The premise of Supply Chain North East is to either help companies strengthen their business base in the sectors they work in – for example, an automotive businesses looking to expand and grow in its sector – or the other side is to help companies diversify and use their skills to work in different sectors of industry.

Across the programme we have a lot of skill sets to support businesses. The coronavirus pandemic has had a significant impact on the economy and Supply Chain North East can help businesses to either grow their existing business base or help them to move into new markets.

In addition, our capital grants programme has been updated. SMEs can access up to 60% in grants (increased from a cap of 40%) towards stalled pipeline projects due to COVID-19 or activities aimed at developing the supply chain; and payments can be made at the start of a project. Critically, grants up to 80% are available for companies which can potentially support supply chain needs relating to the health and social care sectors.

We’re currently talking to businesses, discussing the challenges they are facing, and working with them to put together an action plan to help them come through the other side of this crisis.

More information is available at www.supplychainnortheast.co.uk.