The North East LEP has issued a final call for businesses to lead a major free advertising campaign to be shown to millions of passengers at Heathrow Airport.
The deadline to send images which they believe best represent the region as a place for business to invest, grow and prosper is midnight on Monday April 27 – with dozens of high quality photographs already submitted.
Organisers are delighted at the sectoral spread and quality of the images – from engineering and renewable energy, to further education and arts and culture.
The North East is the first of six British regions offered free advertising space normally worth £500,000 for adverts that will be seen across Heathrow Airport for six weeks from May 18.
The North East LEP will shortlist ten images for use in the campaign, featuring in a ten second video that will be used on digital platforms at Heathrow Airport in all terminals, prime poster locations at the airport and exhibition space in arrivals halls.
A final image will also be chosen to front the campaign and be used on two poster sites at Terminals 4 and 5.
Paul Woolston, North East LEP Chair, said: “We are delighted at the quality and breadth of North East business in the images sent to us which capture the depth of our business talent and we thank everyone who has taken the time to contact us.
“We are particularly keen to receive images which show the North East as the national leader it now is in innovation.
“Images of subsea, marine and advanced manufacturing, passenger vehicle manufacture, health and life sciences, creative, digital technology and software development are all sectors we excel in and we’d love to be able to showcase them to the world as well.”
Heathrow CEO John Holland-Kaye said: “As the UK’s only hub airport, Heathrow is our front door for global investors. I hope that by encouraging them to visit and invest in our great cities, we can help to grow and rebalance the British economy.”
Businesses in the North East are invited to submit photographs to show why there is every reason to invest in North East England via the LEP’s Twitter account twitter.com/northeastlep using the hashtag #openforbusiness or email using [email protected] with the subject headline #openforbusiness
For full competition terms and conditions visit www.northeastlep.co.uk
The deadline for entries is midnight on Monday April 27 with the campaign launching at Heathrow Airport on Monday May 18.