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Marketing firm helps North East LEP enhance its brand and digital communications

Newcastle-based Horizonworks develops new website and creative design work for the North East Local Enterprise Partnership.

The North East Local Enterprise Partnership (North East LEP) has taken its brand and digital presence to new heights – with support from full service strategic marketing agency Horizonworks.

As part of its commitment to improving communications, the North East LEP commissioned Newcastle-headquartered Horizonworks to refresh its brand and creative design work and develop a new responsive website that will be a platform to promote and support the delivery of its strategic economic plan.

The North East Strategic Economic Plan is the core of the North East LEP’s work. It sets out a clear strategy for a stronger North East economy and Horizonworks has played a key part in strengthening the communications and marketing activity to support its delivery.

The work included working with local SMEs and key stakeholders to develop a better understanding of the issues and potential of LEP communications activity, and using this research to create a stronger and more holistic brand and visual identity for the North East LEP.

Central to this was working with the North East LEP to design and build a new website to champion the North East to national and global audiences and convey the LEP’s strategic objectives, capabilities and support for businesses. The website creates a clear, accessible and comprehensive view of the breadth of work that the North East LEP is working on to improve skills, encourage innovation, support business growth and better infrastructure, helping to build the profile of this work with local businesses and organisations.

Horizonworks has also designed a portfolio of visuals that support and amplify the LEP’s messages focusing on the ambition of delivering more and better jobs for the region, and delivering the North East Strategic Economic Plan.
Horizonworks is also developing one of the projects included in the economic plan – an online Apprenticeship Hub for the North East LEP – which will act as a focal point for employers, with information on apprenticeship schemes and support.

Helen Golightly, Chief Operating Officer at the North East LEP, said: “Our mission is to create strong, long term growth for the North East economy. Building up strong relationships and networks across sectors and industries is essential to achieving this – so, it’s vital that our messages are communicated clearly and consistently to all our partners. With the new website and creative work, Horizonworks has helped us to achieve this aim.

“Working with Horizonworks is helping to support our delivery of The North East Strategic Economic Plan and the new website forms a core communication tool for stakeholders, investors and potential investors based around the world: through better communications we can continue to strengthen our partnerships and deliver the Economic Plan Together we can achieve a stronger future for the North East.”

Samantha Davidson, managing director of Horizonworks, said: “We share the North East LEP’s vision of building a stronger economic landscape in the North East and we have developed a visual style, website and creative campaign which will help to communicate the organisation’s role, activities and objectives.

“With our roots firmly based in the North East and a proven track record for delivering results and maximising return on investment for our clients, it is a privilege to be using our marketing strengths and experience in both the public and private sectors to promote both the work of the North East LEP and the region as a whole.”

Horizonworks offers strategic marketing, public relations, design, brand development and digital marketing, and works with both the public and private sectors. It has key specialisms in the healthcare, biomedical, technology, manufacturing, engineering, education and renewable technology sectors.

Clients include the N8 Research Partnership (a collaboration between the eight most research intensive universities in the north), Durham County Cricket Club, Newcastle Science City, national water industry membership organisation the Institute of Water, Billingham-based pump distributor and manufacturer Tomlinson Hall, Washington-based engineering training provider Seta, national accountancy software provider Solutions For Accounting and Parker domnick hunter.